{"product_id":"the-essential-mens-swim-brief","title":"The Essential — Men's Swim Brief","description":"\u003ch3\u003e\u003cstrong\u003eYour everyday obsession. Just a little cheekier.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Essential is the brief you'll want on repeat. A low-rise men's swim brief with a contoured, cheekier bikini cut that gives you \u003cstrong\u003eless coverage, more shape, and plenty of confidence.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMade from premium stretch fabric, it's soft, flexible, quick-drying, and designed to hold its shape swim after swim. And unlike most briefs, the Essential is \u003cstrong\u003efully lined front and back\u003c\/strong\u003e with breathable mesh — because if you're going to wear less, we think you should still feel covered.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFully lined. Cheekier by design. Made to be seen.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Want It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCheekier by design:\u003c\/strong\u003e Low-rise, contoured, and cut to show a little more cheek.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBikini cut:\u003c\/strong\u003e Low on the hip, high on the thigh, cheekier at the back.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully lined:\u003c\/strong\u003e Breathable mesh lining front and back keeps you covered, in and out of the water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesigner swimwear:\u003c\/strong\u003e Luxury men's swimwear in four colors you won't find everywhere.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoves with you:\u003c\/strong\u003e High-stretch fabric moves with you and bounces back into shape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePool-proof:\u003c\/strong\u003e Chlorine resistant and ready for regular swims.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDries fast:\u003c\/strong\u003e Less soggy. More ready for whatever's next.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStays put:\u003c\/strong\u003e Inner drawstrings let you dial in the fit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFour colors:\u003c\/strong\u003e Arctic Blue, Sage, Mustard, and Clay. Choosing just one is the hard part.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Fully Lined Matters\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBecause front-only lining felt like half the job.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost men's swim briefs line the front and call it done. We went further.\u003c\/p\u003e\n\u003cp\u003eThe Essential is lined \u003cstrong\u003efront and back\u003c\/strong\u003e with breathable mesh, giving you coverage while keeping the brief lightweight and breathable.\u003c\/p\u003e\n\u003cp\u003eSo go ahead. \u003cstrong\u003eMake a splash. Show a little cheek. 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